Consumer product tastings is a popular form of beverage alcohol marketing used to showcase new products and drive traffic to restaurants and bars. Manufacturers, wholesalers and on-premise establishments may participate in product tastings together subject to various conditions.Consumer tastings is a recognized tied house exception under federal law pursuant to 27 C.F.R. [section] 6.95. Under the rule, industry members such as manufacturers and wholesalers may conduct tasting activities at restaurants and bars.
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